Client: Anvil Arts
Role: Marketing Officer
Platforms: Instagram, TikTok & Facebook
Date: November 2024 – January 2025
Goal: Promote the upcoming pantomime production of Sleeping Beauty, drive ticket sales, and increase audience engagement by leveraging interactive, behind-the-scenes, and promotional content.
💡 Overview
For the 2024/25 pantomime Sleeping Beauty, I developed a creative social media campaign aimed at building excitement around the show’s debut. The campaign included interactive elements, promotional teasers, and behind-the-scenes content to engage both loyal patrons and new followers. The goal was to drive ticket sales while keeping the audience entertained with sneak peeks and fun interactions leading up to the show.
Image: Cast reveal post with vibrant promotional imagery.
🎬 What I Did
- Created a detailed content calendar, strategically scheduling posts leading up to opening night, with a focus on behind-the-scenes content, character introductions, and show teasers.
- Produced fun, shareable content, including Reels and Instagram Stories with interactive polls, quizzes, and countdowns.
- Filmed and edited exclusive interviews with the cast, sharing sneak peeks and fun facts about the show.
- Engaged with the audience by running giveaways and interactive challenges to boost excitement and ticket sales.
- Managed paid promotions on Instagram and Facebook to reach a broader audience within the local community.
Image: Behind-the-scenes shot of the cast rehearsing.
📈 Results
- Increased social media followers by 40% during the promotional campaign.
- Posts featuring the cast and behind-the-scenes content achieved high engagement, with some posts receiving over 4,000 likes and hundreds of comments.
- Instagram Stories with countdowns and interactive elements saw a 25% increase in engagement, driving more traffic to the ticket purchase page.
- Boosted ticket sales through paid promotions, which resulted in a 15% increase in sales compared to the previous year’s campaign.
Image: A snapshot of social media engagement showing high-performing posts.
🎥 Highlight Reel
Catch a glimpse of my behind-the-scenes work from the campaign:
👉 Watch the Reel on Instagram
📌 Key Skills Used
Social Media Strategy • Content Creation • Video Production • Community Engagement • Scheduling & Analytics • Adobe Photoshop • InShot • Meta Business Suite