Client: Anvil Arts
Role: Marketing Officer
Platform: Instagram
Date: February 2025
Goal: Surprise and delight the artist while increasing Anvil Arts’ visibility through organic influencer-style content.
💡 Overview
When I saw Jack Dee was sharing behind-the-scenes dressing room tours in his “Tea on Tour” series, I saw an opportunity to create a personalised, fun content piece that would highlight our venue.
Image: Behind-the-scenes of Jack Dee’s dressing room setup.
🎬 What I Did
- Prepped the dressing room with thoughtful touches and a hand-written pun-filled note.
- Coordinated with the team to ensure everything was in place.
- Jack Dee featured Anvil Arts in his Instagram Reel with a glowing review.
Image: A shot of the dressing room set-up with our “Tea on Tour” themed decorations.
📈 Results
- Featured in Jack Dee’s “Tea on Tour” reel, resulting in a boost in brand visibility.
- Over 58,200 organic views on Jack Dee’s Reel
- Generated high engagement on our social channels, with many viewers commenting on the humour and creativity of the setup.
Image: Screenshot of the engagement stats for the Reel, showing the positive response.
🎥 Watch the Reel
[Embed the Instagram Reel directly]
👉 Watch Jack Dee’s Reel on Instagram
📌 Key Skills Used
Influencer Engagement • Trend-Led Research • Content Creation • Brand Visibility • Social Media Strategy